McDonald's Poland wanted to start their TikTok account. So we were asked to create a launch campaign - from gen Z to gen Z.  We put McDonald's products on the phone screen with TikTok playing on them. Which never have been done before by a food brand. It was risky but it was worth it. It's one of the best campaigns McDonald's ever had on their SoMe. We got asked to make a case study for a global McDonald's in the USA.​​​​​​​ Mak na TikTok'u (Mcdonald's on TikTok) launching campaign got the distinction for the greatest creative of The TikTok Ad Awards 2023.